How to Secure your Computer during Remote Access?

If you have certain files you like to have access to in a place other than your laptop, then you may need to get access to those files while you are on the road. My ‘for instance’ here is if you have a remote desktop on your home network that’s attached to a network access server. You might get better fail-safe data redundancy this way and it may be quite appealing. Don’t make the mistake of opening up your firewall to get access though. Use a VPN service instead.

Whether you are using a wireless router that can support VPN connections, or you have a full-blown firewall in place, using an IPSec VPN, or using the OpenVPN client is definitely the better and far more secure option. Just be sure to have a strong passphrase and use a client-side certificate in order to access the VPN. You can also do some pretty cool things with a service like DynDNS if you are connecting to a home network that gets its IP address from an external DHCP server. This is obviously a more complex topic, so do your research to learn more.

 

“Going Virtual for the ‘Real’ Work” 

This topic is far more relevant to security professionals and other IT folks, but the basic power of virtualization should NOT be overlooked, especially on a laptop. Granted, you need enough memory (at least 8gigs realistically) in order to fully leverage this option, but it’s worth it. I use VMPlayer in order to run a number of virtual systems on my laptop, especially when I am involved in penetration testing or forensic discovery work.

Yes, you have the option of dual-booting or running your laptop with alternate, non-persistent OS images, but I prefer to continue running my Windows system, and use things like Kali Linux (which used to be BackTrack) to do my testing on. It’s also nice to pit different virtual machines against one another so you can do training or perform validation testing. If you want to get REALLY crazy, you can even start nesting virtual systems (like running ESXI on VMPlayer with VMotion to move and test copies of production systems).

Of course, you can’t forget the basics. Things like setting automatic updates on your operating system, keeping your applications up to date (especially applications from Adobe), scanning downloads for malicious code and validating them using hash values, only installing the software you actually need, and so on and so forth. At this point though, we’ve gone WAY beyond the basics of laptop security and are now deep in the realm of good systems management.

 

Other Security Measures You Can Do

There are, of course, other steps that you can take and other things you can do, but this list covers most of the basics, and most of the more advanced situations you might encounter. I’ll also clearly state that none of these steps is entirely foolproof, or 100% effective. In fact, there’s a way around pretty much every single one of these controls if the person who gets a hold of your laptop is particularly knowledgeable. The goal however is to create layers of security that dissuade, deter, and even misdirect would-be villains – hopefully, long enough for you to recover your lost or stolen property. If not though, these steps will at least make it more difficult for less-gifted thieves to derive much of a benefit from your stolen system.

 

Conclusion

In the end, the exact steps you take, the tools you use, and the features you set up, are going to be uniquely suited to your own personal needs and preferences. This article is just the tip if the ice berg and there are other stuff that you can do to increase the security when dealing with remote access to your computer. 

How to Deal with a Freezing Computer?

One of the most annoying experiences you can have with your computer is when it suddenly becomes slow and unresponsive. It can become irritating and stressful when you are doing some important work or tasks and it suddenly freezes making your effort and time going down the drain. 

A freezing computer happens all the time to all computer users. The most important thing is knowing what to do when this similar situation happens. This article will guide and help you deal with this problem if it happens in the future.

 

Patience is the Key

Sometimes, the reason behind a freezing computer is when you are doing a task or application that eats a huge amount of memory to the CPU or RAM. What you need to do is relax and wait for at least 5 minutes for it to work again. The freezing will stop once the overall process of your task or application will be completed by the computer. Mind you, this simple solution has been used by a lot of computer users upon encountering a similar freezing problem.

 

End the Application or Program

When the freezing continues after waiting for a handful of minutes, the next best thing to do is kill the program that causes the freezing of your hardware. You can access the task manager and simply choose to end the program and stop the misery. However, if your task manager is inaccessible, you may have to use the ctrl+shift+esc keys for access. You can also have the old method of using the ctrl + alt + del keys to use the task manager and end the task immediately.

 

Restart your Computer

If the solutions above will not work, you can have the option to reboot the computer and starts all over again. Now, if you are doing an important task when the computer suddenly hangs up, you can probably still recover that depending on the application you are using. To do the reboot, press and hold the computer’s power button to turn it off and start all over again.

 

Check for Malware Issues

Using this method is normal when you are dealing with any computer malfunction. It is a lot of anti-malware software available online and you can use one to do the scanning and eliminate the freezing problem. 

 

Look out for your Computer’s Temperature

A lot of computer users are not aware but overheating is sometimes the cause of a computer’s freezing problem. So it is best for the computer user to also check the monitor of the PC if it freezes while doing some task. The computer user can use temperature monitor applications to do the job while cleaning your computer’s fan regularly to prevent similar situations from happening.

Ask For Professional Assistance

If the solutions above do not solve the freezing issue, it is better to ask for professional assistance to this problem. This solution is probably the most reliable thing that you can do to eradicate the freezing problem completely so that it will not happen again in the future. 

We at Getmycomputerrepaired.com.au offers professional computer repair assistance and services at an affordable price. The company can provide the best solution to your computer problem while having the most affordable payment from all of our services. 

 

Microsoft Previews It’s Up and Coming Windows 10 Start Menu Redesign

It was no secret that Microsoft and its design team was working on redesigning the start menu of the Windows 10 operating system early this year. It was in early March when they announced that they are working on improving and redesigning the start menu and other features. The redesign of the start menu draws mixed reactions from the computer users, but a lot were anticipating the new features and the changes that will be implemented compared to the current version. 

More than a week ago, the company, through the twitter account of its design team, shows a glimpse of these new redesign features. It offers the best look so far on what to expect on the Windows 10 redesign. The first part of the short video shows the history and the evolution of Windows since its inception. The highlight video also shows a preview on what to expect on the new redesign start menu and what to expect once this update will be available to the computer users. 

The video clip draws mixed reactions from its Twitter followers, but generally, it was all positive reviews coming from the computer users. Among the changes that stand out on the highlight is the much broader listing on the different applications. The tiles also got some minor changes, such as the removal of the titles of all its medium-size ones. It looked like that the Live Tiles will still be available on the new version despite the loud clamor and the persistent rumors that the company is removing it from the system. 

Based on the video, the new redesign was less cluttered and messy compared to what it is now. The icons of the new start menu also look great with modern design, and the spaces of the list make it more organized and less confusing to the users. The text under the app icon was also dropped in which several users were bothered as it no longer displays the title of the application.

It is still not known when is the new redesign will be available to the public, but this can be a game-changer in terms of the user experience of the operating system. The next major Windows update will not happen until next month, and we will probably see the new update later in the year or early next year. 

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Rayman Legends: Free PC Game For Everyone

In this time where most people are inside their home, all should find a way to avoid boredom by doing any type of activity. There are a lot of activities out there, all you have to do is find the right fit while still maintaining social distancing and other quarantine protocols. Because of this needs, top video game publisher Ubisoft is giving away free games in the coming days to help people under home quarantine. The first game that will be available for free is Rayman Legends, one of the top video games in 2013. It will be available for download until April 3, and then the company will again offer other games on pc to the public after.

Click the image to download

Game Summary:

Rayman, named platformer of the year and winner of multiple artistic and musical achievements, is back with a brand new adventure. Michel Ancel celebrated creator of Rayman®, Beyond Good & Evil® and the Raving Rabbids®. Additionally, advancements in the UbiArt engine has helped pave the way for new, more detailed graphics and lighting.

Rayman, Globox, and the Teensies are off wandering through an enchanted forest when they discover a mysterious tent filled with a series of captivating paintings. As they look more closely, they notice each painting seems to tell the story of a mythical world. While focusing on a painting that shows a medieval land, they are suddenly sucked into the painting, entering the world, and the adventure begins. The gang must run, jump and fight their way through each world to save the day and discover the secrets of every legendary painting.

We hope everyone will be safe during this difficult time. Please remember to stay home and protect yourself.

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Steps to Protect your Computer from Viruses

Having a computer also means taking the responsibility of protecting the electronic equipment from viruses and malware. The constant threat of viruses is actual, and failure to shield it might lead to different problems that can influence the effectiveness of the personal computer. Viruses can alter anything in your pc, for example, the standard of its process and functionality. Additionally, it may make the computer slow and in a worst-case scenario, can stop the machine from functioning entirely.

The internet is also home to cybercriminals and internet parasites that are just waiting for their next victim. Some of these criminals can install viruses and malware into the computer to steal data and other relevant information. They can sabotage your machine and will take anything if given a chance. For you to be able to protect your computer from viruses, we have listed different steps that you can do to be safe online. 

  • Use and install an anti-virus software

Anti-virus software is a valuable tool that provides much-needed protection to your computer. It is a security program that comes in free and paid packages and can block any threats outside, including viruses. These programs can prevent all viruses and malware from installing into the computer system. The computer owner must ensure to regularly update the anti-virus software to maintain its effectiveness as time goes by.

  • Switch on your computer’s users account control

A lot of computer owner does not know that the computer’s users account control (UAC) can help in detecting viruses in the machine. The UAC can inform or alert the user when there is a software that needs changes into the PC. The user will have a chance to accept or block any changes that will happen on the computer. Please take note that different version of Windows has different ways in turning the UAC on and the users must learn and be familiar with how to do it. 

  • Refrain from opening suspicious websites

There are a lot of sources that you can get viruses online, and one of them is websites made from computer predators. When a website notifies the user to run or install a program on the computer, consider it as a red flag. The site is probably trying to install malware or viruses into your computer system. As a precautionary measure, you must avoid opening suspicious websites or those you are not familiar with. 

  • Always be careful in opening email attachments 

Another source that tends to inject a virus into the computer system is through emails. This source is the most common way that online predators use to spread viruses to all computer users. It is also better if you have an email provider that scans every email that gets into your computer system. This tool will ensure that no viruses will be injected or infect your computer.

  • Always update your operating system

A responsible computer user will update his operating system continually. From time to time, Microsoft is releasing security-related updates designed to protect your PC from viruses and repair any security flaws. You need to install these updates immediately after the release, or you can make the installation automatic whenever there is an update. If you are using a Mac, then the update will be in the app store and should familiar with the process of doing it. 

  • Be cautious in downloading software online

When downloading software online, make sure only to do it on trusted websites. It will help in protecting your computer from online parasites such as viruses and the like. You can check on the manufacturer by checking on the site and its authenticity. Again, be careful about cybercriminals as they will entice you to download a virus disguising as the software you are looking for. 

  • Scan your computer regularly

Once you have anti-virus software, you need to use it fully. By scanning your computer automatically, it will give you a chance to detect a virus and remove it from the computer as soon as you discover it. This process will also help in keeping your machine updated and free from any virus-related issues. 

Bottomline

Make sure always to be ready in the assault of viruses into a computer system. The hints that we’ve discussed in this guide will aid in protecting your computer from any virus attack. Always be cautious and be updated about the recent news on viruses and malware security. It will help in protecting your computer and prevent any virus-related troubles. 

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Different Ways to Extend the Coverage of your Wifi Connection

The online world is now among the most valuable commodities inside our home. Nearly all of the homes in the USA have access to cyberspace and the web in general. In fact, house visitors and family members are searching for connections inside the home to connect to cyberspace.

Among the online connectivity at home that is widely used is using a Wifi connection. This is a kind of technology that uses radio waves to make an online link and connect yourself to the internet. With the Wifi, however, it has its own limit concerning the area coverage which means there’s a hotspot or a specific place for you to connect.

As a result of this, we’re listing the best ways to expand the coverage area of your connection. Please see below.

 Make an Adjustment to your Router

Check that the firmware of your router is the latest one. You can do this through a simple Google search. Type in your model number and search for the latest firmware version. Then log in to your router and check the version that you have. In case it needs updating, do it using the firmware update option that’s there on most router pages.

Find an Excellent Location to your WiFi router

I know I will receive a lot of flak. You are asking me how to ensure that your whole house gets the WiFi network and all I suggest is position your router well? I get it. But many times, just changing the room in which you have the router can make all the difference. I know a lot of people who have spent a fortune buying a new router and then realizing that it doesn’t make one bit of a difference. As is obvious, generally speaking, the router has to be placed somewhere in the middle of your house. Specifically speaking, if you have a long corridor and rooms lined up along the corridor, then investing in a stand for the router in the middle of the corridor makes sense. Also, you should try to place in such a way that the least number of walls come in between your router and the other rooms.

Utilize a Wireless Repeater

This is something that will work for almost everyone. It’s like one of the most effective resort available. A wireless repeater is a small plug-in device that catches your existing WiFi signal and spreads it further. So, what you need to do is place the router in, say, the living room, and the repeater in the room till where you get the signal. This will ensure that no dead zones remain. The best part is that repeaters are very easy to set up and the name and password of the WiFi are the same as the primary router and you can seamlessly move from one room to another without worrying about connectivity.

Seek Wireless Bridging

Wireless Bridging is another option available for wifi owners. What you can do is try to use the Wireless Bridging feature where it creates a bridge between two routers. So yeah, you will need to shell out extra money for a new router. But once the setup is done, you can put the two routers in two different locations of your home and use the WiFi in peace. However, you need to make sure that both the routers support the Wireless Bridging protocol and that you have technical help ready in case you are not that router-savvy. The drawback to this otherwise fool-proof solution is that the concept of Wireless Bridging has not yet made its way into India on a large scale. I realized this when I tried to set up this feature in my house and my broadband support guys had no clue what I was talking about. Still, if you wanna go for it, then Netgear routers are the best for the purpose. If you prefer D-Link, then only the D-Link DSL 2750U model supports this feature.

Replace your WiFi Router

This is probably the last option that you can do. But before making that investment in a new router, here’s what you need to know. You need to check the wireless standard that your present router uses. This will be printed on the box or you can do a simple Google search too. There are different wireless standards offering different speeds. Without getting into the technical specifications, let me just say this. If your router is using the 802.11/802.11a/802.11b/802.11g wireless standard, then you might get some reprieve by changing your router too, say, one that uses 802.11n or 802.11ac, which provide higher speed and reliability. There is no point in changing your router if it uses the latter as they are the best wireless standards.

Conclusion

Most of us have the requirements to have an online connection in our home. The need to expand the range of our relationship is crucial since it provides an advantage to us when doing activities that are online. Once you don’t need to have a specific place to connect to the internet in our house, then the situation is absolutely perfect. 

 

Which is Better, a Normal Mouse or a Gaming Mouse?

The popularity of online gaming has increased by leaps and bounds during the past couple of decades. To some, PC gaming isn’t only for play and private pleasure but can also be thought of as a career option where somebody can earn thousands of dollars by simply playing the game. The rise of the gaming business has also revolutionized the creation of advanced computers and peripherals especially made of computer gaming.

The last few decades have also witnessed the development of gaming computers and laptops which was all specially designed to fulfill the needs and the requirements of a pc gamer. The invention of this gambling mouse has also increased the eyebrows to lots of non-gamer and non-techie pc users. But what is the distinction between a normal mouse and a gaming mouse? Let us find out below.

Individual Comparison

A traditional mouse finds its beauty in simplicity. With a traditional mouse, the function of the tool has changed very little over the course of its life. It is a tool that allows you to interact with your computer easily. A traditional mouse points and clicks. That’s about all that it does, and that is about all that it needs to do.

A gaming mouse, however, will often come with special features and additions that are specifically designed with a gamer in mind. Some of these features are purely cosmetic, while others are useful features that a gamer will value in the performance of the mouse.

Features and Buttons

Everyone who has ever used a computer is familiar with the standard mouse format. Two buttons; Left and Right. This is an extremely intuitive design that allows users to easily control their mouse with very little effort or learning curve. They’re so simple, even a child can use them.

A gaming mouse, however, is a little more advanced. Gamers will have the choice of a wide range of additional buttons to suit their gaming needs. Some gaming mice come equipped with 5 buttons, some as many as 20. The desired button count will largely depend on the user, and the game they wish to play. However, these buttons are for more than just looking cool. They perform valuable functions that can be used for more than just gaming. You will be able to hotkey these buttons to perform specific tasks, such as; launching certain software programs like PowerPoint, or email. You can also hotkey them to perform certain tasks within your game such as change weapons, access menus, and cast different spells. The uses for these extra buttons are only limited by your imagination.

Dots Per Inch (DPI)

DPI stands for ‘Dots Per Inch’. This translates into how sensitive, and responsive the mouse is when you control it. Essentially, how large of a hand movement is needed to send the cursor across the page. A normal mouse will operate at a standard 300DPI, which is most likely the sensitivity that most are used to without even knowing it. While the DPI setting can often be adjusted in the computer, it is more than likely left alone for a standard user.

A gaming mouse, however, is slightly more nuanced in its DPI settings. You will find gaming mice on the market that have a range from 300DPI to 8,000DPI. In the case of most gaming mice, this DPI setting can be changed with the simple click of a button. This is a huge advantage for gamers who want to switch sensitivity modes between gaming, and regular computer use.

Bottomline

The used-to-be simple features of the mouse were currently being reinvented to maintain the continuing progress of internet gaming. Nobody predicted that easy use of this mouse has been updated to meet the requirements and the requirements of their computer gamer.

With a gaming mouse, you’ll find that simple function with the choices to do so much more. You would be astounded at how well you can boost your efficiency simply by using a mouse. In the long run, a gaming mouse and a normal mouse perform the same tasks. Although, a gaming mouse performs those tasks, with plenty more on top.

 

Different Ways to Save Money on your Broadband Connection

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The usage of the internet around the world has increased tremendously in the past several years. This has also affected and increased the cost of the internet connection in many places. So, if you are having a problem with the high cost of internet connection, this article will give you different ways to save money on your broadband connection.

Negotiating with your internet provider for a discount is a nice option

Most broadband services offer extremely low pricing to new customers for a specific amount of time. After the introductory period is up, the prices then increase to a higher rate. Even if you no longer qualify for an introductory rate, you may be able to save by negotiating a lower price on your service. Contact your provider directly and tell them that you are planning on switching to one of their competitors where you can get a lower rate. In many cases, they will offer you a discount as a way of convincing you to stay.

Changing the payment method can save you money

Some broadband providers give discounts if you agree to pay for an entire year upfront. Others will discount your rate if you agree to allow your payments to be directly debited from your bank account. Find out if there are any discounts available that you could take advantage of simply by choosing a different payment option.

Choosing the smallest internet package is always a good option

One of the biggest mistakes that people make when it comes to their broadband connection is paying for a larger package than they actually need. If you only use the Internet for basic functions like sending an email or browsing the web, you probably can get by with a much smaller package than you currently have. Choosing a package that has a data cap can wind up saving you a lot of money. Just be sure to monitor your data usage closely so that you don’t go over your limit.

Be careful in availing promotions and discounts

Everyone loves a bargain. In fact, you would be hard-pressed to find someone that doesn’t take the time to shop around for the best price when searching for a service provider. Businesses understand the appeal of a sale, deal, or special. They often take advantage of customers by tapping into their natural desire to save money. Remember, however — not every deal is worth signing up for. 

If needed, change your Internet Service Provider

Even if your current provider won’t negotiate with you on the price, you can still save money by switching to a different provider. Search online to see which broadband services in your area have the best rate. Make sure that you understand the terms of the contract. Oftentimes, packages will start out with a low introductory rate which will increase at a later date. Be aware of any changes that will occur with the pricing.

Bottomline

There are many ways that you can do to at least minimize the rising cost of your broadband internet connection. We have presented a few of them which we hope can help you to reduce the cost of your internet.  

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Different Ways Technology Can Help Owners and their Businesses

Every day, we are constantly witnessing new technological innovations and inventions that have helped improve our daily lives. Yes, technology has affected us in so many ways while also helping in making our lives so much easier. Technology has also assisted several businesses and startups in terms of improving the business process and system of each company. So that you will know how technology help in many businesses, we have listed down below all the things that technology can do to make your business grow.

Marketing Strategy Enhancement

Marketing has evolved in the last decade and people have different options to choose from when it comes to marketing. Back in the days, the only way to advertise was on TV or outdoor advertising, but with the internet nowadays you can attract your target audience anywhere in the world.

There are also many advanced tools that will help you target only specific people that have the best chance of buying your product or service. This means that digital marketing is very efficient and you will spend only money on people that you want to attract to your business.

Also, businesses nowadays have eye-catching websites and social media platforms where they can interact with their audience and serve relevant information that will help them boost sales.

Improved After-sales and Customer Service

Customer service is considered one of the decisions making factors when people are presented with a choice of two or more companies. Improving customer service is crucial for staying competitive on the market and builds a successful brand. Technology can improve customer service with 24/7 support, automatic chatbots, and social media to interact with customers which are some of the ways you can interact much easier with your customers.

Improved Business Communication

The cost of poor communication is often overlooked even though it is one of the biggest costs in every company. With recent reports from a survey that David Grossman did where 400 companies were interviewed with over 100,000 employees, they’ve found out that the average loss of a company due to inadequate communication between employees is around $60 million per year.

This is a lot of money wasted, especially with today’s standards where the technology is available to everyone and it is cheap. Improving communication can be improved using technology such as charter communication where you only need a charter email login to have better communication with your employees. Establishing better communication is essential for creating a successful business and there are many tools and technologies that can help you with that.

Business Expansion

Nowadays, it is pretty easy to establish a business capable of doing business all over the world. This is a huge benefit for businesses in small and undeveloped countries where they have limited market space. It is much easier with the use of the internet to establish worldwide selling and connect with manufacturers or distributers all around the world. 

In other words, you can create a massive company only by sitting in your office in your home country and make profits without meeting any of the people.

Increased in Production

Productivity has been a problem in the last decade, where we’ve seen a global decline of productive working. People are still researching the reason for that, but with the use of technology, you can increase the productivity in your business which of course lowers your costs. 

Nowadays you can measure the productivity of workers with the use of AI and other productivity tracking tools and get a better understanding of what is going on in your company. Another benefit is that you will be more precise and never miss a thing all through task management tools.

Conclusion

It is indeed fascinating how human minds and the evolution of technology can help a business grow and improve its performance. All business owners should maximize and used technology to improve sales and make their business grow.

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How to Improve the Online Presence of your Business?

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There are a lot of factors that will contribute to the success and failure of a business. But with the advancement of technology, it is important for the business to established a solid and reputable presence online. For one, business owners tend to focus on areas that are currently generating sales. After all, that’s one of the primary attributes of any modern business – to be sufficiently in tune with the marketplace to be able to both identify and optimize current income streams.

Furthermore, the company website might be yielding dozens of inquiries suddenly, or a post on Instagram might have spurred huge interest in a particular product. In the flurry of the moment, it’s important to remember that overall image consistency is your main asset for long-term business success.

It is a fact that your clients expect your company to have a strong presence online. It’s become exceptionally rare to be in conversation with any business and be told: “We don’t have a website, no.” These online “branches” of your business – the various profiles you have built on various platforms – give your business credibility. That’s a priceless commodity, perhaps even more so than ever before.

Online Presence is Important

There are a lot of reasons why any business’s online presence has become so vital. Tying into customers’ expectations, the company website makes it easier for clients to find you, as well as reassures them that this really is who you are and what you do. Poor quality websites are (fortunately) mostly a thing of the past, but don’t think a DIY website using one of the free builders out there will do anything but tarnish you. Because it’s a remote, silent transaction – the one where a customer comes across you by chance or dedicated search – your online presence is a double-edged sword in a manner no former marketing tool has been. 

Another important point on the web presence is the fact that it’s a lot easier to market your brand online. This ties right into the point above, but it’s also a valid standalone. Never has it been easier to fly your colors as it is online. It’s also never been easier to showcase your goods or services, with accompanying current specials and testimonials from existing clients. You can do it 24/7, another huge leap forward for an opportunity in the business. Finally, a professional and consistent online presence makes it easier than ever to start building a relationship with a client or customer. Particularly, social media platforms are all about building relationships.

Steps to Improved your Online Presence

  1. It is all about looking at your own mirror. If you want to see what the world sees of you – search for yourself! Have a look at what comes up from a Google search of your company, the website, the varying snippets, the social media accounts. The journey to a great, welcoming and reassuringly consistent online presence begins with looking at yourself from a client’s perspective. Apply whatever metrics you use when vetting businesses online yourself, and a great many things will fall into place.
  2. If there are necessary differences with such details – clarify them! Read from a customer’s perspective, explain fully why some details might differ, and make sure you spell it out as needs be for clients. Don’t lose that “branch” effect and allow it to dissolve into lost sales because you forgot that new customers have no idea who you are.
  3. Be consistent in providing different types of posts in your social media, be it on Facebook, Instagram, and other platforms. List the platforms you’re on and spend time on all of them to ensure consistency! If your company name is Big Biz Whizz, don’t let the Facebook account say “Big Biz Whizzos” or “Big Biz Inc.” That kind of small detail differing across platforms completely throws customers, who are then left “pretty sure” they’re dealing with the same company, but not completely sure. Even if the logo is consistent, one different word about the name, location or focus of the business can lead a client to believe they’re dealing with a subsidiary or competing for business. They might think “this” company is offshore or only speaking to a local demographic, and most won’t bother going back to the original source where they saw your name to find out. 
  4. Make your online presence free from insensitive or offensive materials to avoid complications and issues in the future. Being zany or funny is fine, but take a cosmopolitan viewpoint, realize that anyone in the world might be looking at you online and about to spend money with you, and make sure your copy is engaging, informative, and polite to all. 
  5. It is a must to be copious and consistent with contact details. Make sure they’re current and correct on your website. For example, fill in the About section on your Facebook profile as much as possible. Larger concerns with more staff might want to dedicate a particular address to a particular platform, thus knowing from whence their custom came as soon as a mail lands in an inbox. This is data or metric analysis that can be fed into the marketing wisdom, making it easier to optimize platforms more relevant for your business.

Conclusion

The importance of online presence for your business cannot be underestimated. It is an important part that can make or break your business in terms of getting prospective clients. Furthermore, to establish the online presence of business requires consistency and truthfulness to be able to connect with the future and current customers.  

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